Is Cambridge Analytica really shutting down? – ThinkProgress
[ad_1] On Wednesday, Julian Wheatland, the new CEO of the much-maligned Cambridge Analytica, told employees that both Cambridge Analytica and its parent company, SCL Group, were shutting down for good. One of the primary reasons Wheatland cited, according to Gizmodo , was that any attempt to rebrand the company in the face of its massive data harvesting scandal was “futile.” That may be true for the employees, but it doesn’t appear to apply to Cambridge Analytica’s higher-ups. Rebekah Mercer — who, along with her father, served as Cambridge Analytica’s main source of funding — joined the board of a new company called Emerdata, NBC reported Wednesday. Much like Cambridge Analytica, which is facing scrutiny from British and American governments for its role in swiping data from tens of millions of unsuspecting Facebook users, Emerdata appears to be a data harvesting company. Rebekah’s sister Jennifer also joined her on Emerdata’s board. Even more evidence of the proximity between E...